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07

Design for Equality is an online journal designed to attract the attention of artists and art enthusiasts who support diversity and have a desire to build their own community of creatives.

Objective 
Identify a dying or defunct brand, investigate into its mission and brand legacy, and create a completely new visual identity. Based on the new brand guidelines, develop a set of business opportunities for the brand to thrive beyond its original industry.

Approach
I chose the brand Quiksilver, the most iconic surf brand that has pioneered generations of progression and innovation ,with the brand soul of surf- inspired apparel and accessories. With a considerable amount of research into the brand, I designed a new visual system based on the concept, defined detailed brand standards, and came up with a wide range of business expansions that will elevate people’s lives in many aspects.

Categories
Branding
Book Design
UI UX

Keywords
Adventure
Innovation
Performance

Typeface
Avenir
Garamond

Project
Quiksilver Rebranding

Course
The Nature of Identity

Instructor
Hunter Wimmer

 
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