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A rebranding project for the revival of Quiksilver with a new identity system and a strategic development plan that embodies the brand’s soul.

Objective Identify a dying or defunct brand, investigate its mission and brand legacy, and create a completely new visual identity. Based on the new brand guidelines, develop a set of business opportunities for the brand to thrive

beyond  its original industry.
 

Approach

I chose the brand Quiksilver, an iconic surf brand that has pioneered generations of progression and innovation through its surf-inspired apparel and accessories. After a considerable amount of research into the brand, I designed a new visual system based on the concept, defined detailed brand standards, and came up with a wide range of business expansions that will elevate many aspects of people’s lives.

Categories
Branding
Book Design
UI UX

Keywords
Adventure
Innovation
Performance

Typeface
Avenir
Garamond

Project
Quiksilver Rebranding

Course
The Nature of Identity

Instructor
Hunter Wimmer

 
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