While I was assigned to create responsive designs for PayPal. I had the privilege of working on a diverse range of design projects, showcasing my expertise as a Graphic and Visual Designer within the FinTech industry. My design approach was meticulously aligned with brand guidelines, ensuring a cohesive and uniform representation of the PayPal brand and its products.
In my design, I have strategically employed a blend of graphic elements, pictograms, and typographic hierarchy to amplify the core message across both Desktop and Mobile layouts. Developed user-centric assets such as landing pages, emails, banners, and an e-report to enhance user engagement and experience. By leveraging UI/UX principles, each design component is purposefully integrated to enhance aesthetic appeal and ensure message clarity.
The campaign included animated  as well as web design and email marketing.