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We created a campaign as dynamic as the blockchain itself. Working with NFT artist Balkan Karisman, we reimagined the financial industry through generative art and transformed it into an ever-changing landscape. Partnered with messages that challenge the status quo, each ad was a snapshot taken from the artwork in real-time to show how crypto is creating a more agile, innovative, transparent, and sustainable era of finance.

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The campaign launched on CTV, OOH, Digital, and Social Media channels across New York, London, Dubai, Singapore and Sao Paolo. From the train stations of their daily commute to their daily newspapers and websites, we challenged them to think differently about crypto and business.